By Amy Collins Joining in the party (although a tad late) is Barnes and Noble who announced last week that they are now offering a self-service advertising program. The program is now in Beta and quickly maxed out on takers. Within 24 hours after the announcement,...
I love the enthusiasm of authors who are new to book publishing. After months or years of work on their book, many are rightfully proud of what they have created. It’s no easy thing to finish writing a solid, salable book. Pretty easy to start, not so easy to...
How many different ways are there to sell something? You can talk about how great the product is, its earth-shattering innovations, how many things it will do better than the last version, all the awards it has won. You can compare the product to other choices in the...
