Most readers, myself included, look up the reviews of a book before buying it. If the reviews are great, they’re likely to buy it as they have ample assurance that they’ll have a good time reading it. If the reviews aren’t good, they likely won’t buy the book. And...
Nonfiction authors, listen up. There are books that don’t live up to their promises. From authors who only consulted themselves about what should be in their book, and how it should be presented. But this also creates an opportunity, because the existence of...
Ahh, the author photo. If you’re like a lot of authors, knowing what works and doesn’t work can be a mystery. What should I wear? Should I smile or look serious? Do I have to hire a photographer? These questions are important, but ultimately, you want the end result...
Author newsletters and great marketing strategies go hand in hand. Newsletters provide an opportunity for authors to: Connect with their readers Share updates on their lives, new books, etc. Inform them about upcoming sales Build an email list Share book...
As an author, you possess a special opportunity to engage directly with your audience. Events like book signings and readings are not just occasions to promote your latest work; they are also platforms where you can connect personally with your readers, share your...
