Shannon Clark

Shannon Clark is a former independent book publisher with a deep understanding of the industry and a love for the writers who keep the wheels moving. She’s a copywriter, content specialist, and developmental editor for business owners, and she partners with companies of all sizes to show them how to use books to grow their businesses.
ARTICLES
5 Business Book Cover Design Trends with Examples

5 Business Book Cover Design Trends with Examples

Business books offer authors a unique opportunity to share their knowledge, establish themselves as an expert in their market, and promote their brand in the process.  Creating the perfect book cover is a delicate balance between the author’s personality, the...

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10 of the Best Author Websites to Inspire You

10 of the Best Author Websites to Inspire You

Are you looking for website inspiration? Below you’ll find 10 of the best author websites online.  Every author needs a place to call home. Sure there’s social media, but who wants to be chained to the ever-changing algorithm? When you have your own website, you...

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Standard Book Sizes: Learn Which Size is Best

Standard Book Sizes: Learn Which Size is Best

In this previous article, we gave a breakdown of the different book sizes (or trim sizes) available and recommendations for which one to use for your book. Below we’ll recap what was previously shared about standard book sizes, along with popular POD and offset...

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How to Create an Author Website: 7 Must Haves

How to Create an Author Website: 7 Must Haves

As an author, a website is an essential part of your brand. When readers buy your book, they need somewhere to go to find you, and while social media platforms have their place, an author website is your home.  Below we’ll talk about the importance of having an...

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Finding the Best Fantasy Map Generator: 15 Tools Compared

Finding the Best Fantasy Map Generator: 15 Tools Compared

In the fantasy genre, writing about new worlds comes with the territory, but sometimes words aren’t enough. Maps of your world’s terrain, provide a visual guide that readers can reference as they walk alongside your characters. They also activate another...

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Should You Use a Book Cover Template?

Should You Use a Book Cover Template?

A book’s cover is the beginning of your story. No matter how great the book is on the inside, if a potential reader doesn’t like the cover, chances are, they won’t open the book. Then you’ve lost a sale and missed an opportunity to share your amazing content. ...

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Minimize Book Printing Costs with These 10 Helpful Tips

Minimize Book Printing Costs with These 10 Helpful Tips

Are you self-publishing your book and looking for ways to trim expenses? Book printing costs can create a huge dent in your publishing budget. Below we’ll take a look at the different areas of book publishing that can be considered when trying to reduce printing costs...

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Design a Canva Ebook Cover in 8 Simple Steps (with Example)

Design a Canva Ebook Cover in 8 Simple Steps (with Example)

Every great story starts with an inviting cover design. If a cover looks cheap and homemade, you’ll get more eyerolls than potential buyers. As with most things in life, first impressions matter. Authors who choose to create a book cover themselves are usually...

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10 Best-Selling Sci-Fi Book Covers to Inspire and Guide You

10 Best-Selling Sci-Fi Book Covers to Inspire and Guide You

A great book cover makes the reader feel something before they read the first line of the story. It moves them to begin thinking about the book’s possibilities and whether or not they want to strap in for the ride.  The sci-fi genre is all about alternative realities...

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Your Dedication Page: 7 Types and How to Format Them

Your Dedication Page: 7 Types and How to Format Them

Your book started with a blank page. Now it’s a finished novel with chapters and everything! Congratulations! After all of that hard work. Who do you dedicate it to? Who is worthy of holding the weight of your masterpiece?  While it is true that your dedication...

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