by Joel Friedlander | Feb 16, 2011 | Book Production, Marketing, Self-Publishing
When I first got involved in book publishing I read a lot about the book distribution system in the United States and how it was “broken.” Writers at the time maintained that the distribution system needed to be completely re-thought if the industry was to...
by Joel Friedlander | Dec 2, 2010 | Interviews, Self-Publishing
Ed: This is the second half of my interview with Jacqueline Simonds of Beagle Bay, Inc. If you missed the first half, you can find it here: Self-Publishing and Distribution: Jacqueline Simonds, Part 1. Here’s Part 2: What kinds of marketing or promotion do you...
by Joel Friedlander | Dec 1, 2010 | Interviews, Self-Publishing
Today I’m interviewing Jacqueline Simonds of Beagle Bay, Inc. I met Jacqueline on Twitter, and because she is the distributor of Pete Masterson’s Book Design and Production for Authors and Publishers. New self-publishers have a lot of trouble figuring out...
by Joel Friedlander | Sep 16, 2010 | Self-Publishing
Do you know the one thing that defeats most self-publishers who try to break into national bookstore sales? It’s not bad editing, it’s not crummy cover design, and it’s not clumsy typesetting. No, the one thing that’s always defeated...
by Joel Friedlander | Aug 26, 2010 | Self-Publishing
When I had a publishing company we spent several years building our mailing list, the kind you use for direct mail. It was a slow process because we got most of our names through classified ads by offering a free newsletter. It seemed to me that a list of people...
