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6 Tips for Getting Your Book onto Bookstore Shelves

6 Tips for Getting Your Book onto Bookstore Shelves

by Joel Friedlander | Oct 25, 2010 | Marketing, Self-Publishing

Briefly: The lessons of other entrepreneurs can be helpful for those self-publishers trying to sell their books in retail bookstores. Eilene Zimmerman of the New York Times had an interesting article in the paper last week (“Getting Your Product Onto Retail...

Indie Book Distribution with Publishers Group West

by Joel Friedlander | Sep 16, 2010 | Self-Publishing

Do you know the one thing that defeats most self-publishers who try to break into national bookstore sales? It’s not bad editing, it’s not crummy cover design, and it’s not clumsy typesetting. No, the one thing that’s always defeated...

Two Paths to Success at Book Distribution for Self-Publishers

by Joel Friedlander | Aug 26, 2010 | Self-Publishing

When I had a publishing company we spent several years building our mailing list, the kind you use for direct mail. It was a slow process because we got most of our names through classified ads by offering a free newsletter. It seemed to me that a list of people...

What Does Distribution Really Mean for Self-Publishers?

by Joel Friedlander | Jul 6, 2010 | Marketing, Self-Publishing

Do you know “new media” marketer Chris Brogan? Chris is an incredibly bright guy and a long-time blogger who blogged a book that went on to become a New York Times bestseller. I was listening to an audio that Chris did for the Third Tribe community and I...

Self-Publishing Basics: Understanding Book Discounts

by Joel Friedlander | Jun 22, 2010 | Marketing, Self-Publishing

It’s essential for self-publishers to come to grips with the way that discounts are handled in retail publishing. If you plan to publish a book that will be sold within the retail book distribution system you’ll need to understand how discounts work. Even...
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