by Joel Friedlander | Jul 6, 2010 | Marketing, Self-Publishing
Do you know “new media” marketer Chris Brogan? Chris is an incredibly bright guy and a long-time blogger who blogged a book that went on to become a New York Times bestseller. I was listening to an audio that Chris did for the Third Tribe community and I...
by Joel Friedlander | Jun 22, 2010 | Marketing, Self-Publishing
It’s essential for self-publishers to come to grips with the way that discounts are handled in retail publishing. If you plan to publish a book that will be sold within the retail book distribution system you’ll need to understand how discounts work. Even...
by Joel Friedlander | Jun 14, 2010 | Self-Publishing, Social Media
The monthly meeting of the Bay Area Independent Publishers Association (BAIPA) got underway with a spirited Q & A session lead by Pete Masterson. Meeting attendance has increased recently to the point that we no longer had space for the tables we usually use for...