Briefly: The lessons of other entrepreneurs can be helpful for those self-publishers trying to sell their books in retail bookstores. Eilene Zimmerman of the New York Times had an interesting article in the paper last week (“Getting Your Product Onto Retail...
Do you know the one thing that defeats most self-publishers who try to break into national bookstore sales? It’s not bad editing, it’s not crummy cover design, and it’s not clumsy typesetting. No, the one thing that’s always defeated...
When I had a publishing company we spent several years building our mailing list, the kind you use for direct mail. It was a slow process because we got most of our names through classified ads by offering a free newsletter. It seemed to me that a list of people...
Do you know “new media” marketer Chris Brogan? Chris is an incredibly bright guy and a long-time blogger who blogged a book that went on to become a New York Times bestseller. I was listening to an audio that Chris did for the Third Tribe community and I...
It’s essential for self-publishers to come to grips with the way that discounts are handled in retail publishing. If you plan to publish a book that will be sold within the retail book distribution system you’ll need to understand how discounts work. Even...
