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(Please note: At this time, Joel is not accepting speaking offers, however you are welcome to inquire about his future availability via our contact form. Thank you.)

Joel Friedlander is an author, an award-winning book designer, a blogger and the creator of programs that train authors to achieve the impact their work deserves.

“What I believe is that writers are the biggest force for change in the world today. No matter what kind of writing you do, it has the potential to enlighten the world, one reader at a time.”—Joel Friedlander

Joel is available for keynote speeches, panels, subject-matter workshops, webinars, and half-day and full-day seminars.

Upcoming speaking events:

COCOA BEACH, FLORIDA: The Cocoa Beach Writers Conference, January 24-26, 2014, “Blogging for Authors”

SAN FRANCISCO: San Francisco Area Romance Writers of America, February 8, 2014, “How to Create Book Covers that Work.”

SAN FRANCISCO: San Francisco Writers Conference, February 13-16, 2014

SANTA ROSA: Redwood Writers Self-Publishing Conference, April 2014

Topic Suggestions

How to Create Book Covers that Work
Your cover is the most important tool for marketing your book, and it has several important jobs to do. In this lively presentation we’ll look at covers that succeed–and ones that fail. You’ll learn to recognize the 4 common problems that doom many self-published book covers, and 3 simple conceptual tools that will help you get a book cover that works. Real-world samples and critiques anchor this presentation, so you can get real results.

Self-Publishing the Indie Way
How authors will be publishing their print and ebooks in 2013. How to harness the remarkable benefits of being a published author. Clarifying your publishing goals and navigating the sometimes murky waters of the self-publishing world to find the right path for you and your book.

Blogging for Authors: Unleashing the Power of Community
Social media for authors. Building a fan base, spreading your ideas, increasing your authority and making the contacts you’ve always dreamed of. The center of your nonstop, content-driven traffic and engagement system.

Author Platform, Branding and Monetization
How to use your expertise to build a valuable online asset and turn your content into an amazing variety of multimedia products using the latest technology to reach the readers just waiting to find your message.

Book Design and Production Basics
How authors figure out the kinds of books they should be publishing, the challenges of hardcover, paperback, and full-color books. How to hit the sweet spot with your production and marketing mix.

Recent Speaking Engagements

SAN FRANCISCO: San Francisco Writers for Change

SAN LUIS OBISPO: Central Coast Writers Conference

“As the director of the Central Coast Writers’ Conference, I finally found the perfect closer for our two-day conference. As brains are bursting with too much great information, Joel Friedlander managed to visually entertain as he taught our general assembly of aspiring and seasoned writers how to recognize the greatest and, well, not-as-great book cover designs. Thanks, Joel. It was magical.” Judy Salamacha

ONLINE: Text and Academic Authors Association Webinar

OMAHA: Nebraska Writers Guild, Spring Writing Conference

“Joel Friedlander was a featured speaker at the Nebraska Writers Guild Spring Conference 2013. Universally, the feedback we received raved about Joel and his advice to authors on how to be successful in the self-publishing industry. In addition to having a first-rate understanding of the business, Joel has a unique willingness to share his talent and expertise in a no-nonsense approach that writers of any experience level can understand. Several of our members are now utilizing his Self-Publishing Companion, his Book Templates, and many other resources available on TheBookDesigner.com to elevate the quality of their books. Thanks again, Joel!”—Lisa Kovanda, President, Nebraska Writers Guild

CHICAGO: IBPA Publishing University, (Book Design) and (Blog Marketing)

DENVER: Author U Extravaganza, Create the Edge that Hooks Your Readers

FREMONT: Fremont Area Writers Self Publishing Conference

SAN FRANCISCO: San Francisco Writer’s Conference

SAN RAFAEL: Bay Area Independent Publishers Association: Creating Book Covers that Work

SAN FRANCISCO: IBPA Publishing University:

SAN FRANCISCO: Mechanic’s Institute Library: Self-Publishing Today

SAN FRANCISCO: Bay Area Editors’ Forum:

SAN FRANCISCO: San Francisco Writers for Change Conference: Panel on Self-Publishing Solutions

SAN FRANCISCO: San Francisco Writers Conference:

STANFORD UNIVERSITY: The Self-Publishing Bootcamp: Designing Books that Work

“I’m passionate about showing authors how they can get started publishing their own books, realize the potential in their content, and bring their unique message to the world. And I’d love to share that passion with your audience. Let’s talk!”—Joel Friedlander

Get in Touch

Please use the Contact Form to get in touch, thanks!


“Joel, your teaching materials are tremendous help to me. They cover virtually every area I need.”—Joseph P., Chicago, IL

“Your advice is a tremendous help to independent publishers but will help all authors who want their books to succeed.”—Mike Larsen, Larsen-Pomada Literary Agency, San Francisco, CA

“I cannot say enough about Joel. Every day I’m in awe at how he shows one how to make the self-publishing process simple.”—Sylvia Hubbard, founder of The Michigan Literary Network, Detroit, MI

“I have been able to go from being stuck and not knowing what to do with my completed manuscript, to having a well-prepared book that is ready for self-pub.”—Margo Gallagher, Petaluma, CA

“My first book, The Book of Palms, just won the IPBA Benjamin Franklin “Book of the Year Awards” Silver Medal for 2011. Without Joel’s help my book would never have been published. Thank you Joel!”—Tom Millea, Carmel CA

“I’m new to the self publishing arena and I find myself coming back to Joel’s website, information and vast resources time and time again.”—Annette Elton, Longmont, Colorado

“So you’ve written a book, you’ve published it—now what? If you’re lucky, you find out about Joel. He’s helped me avoid many of the pitfalls of self-publishing, from layout mistakes in ebooks to acting gauche while you’re trying to get the word out.”—Henning Bauer, San Francisco, CA

“Joel does a spectacular job of creating an overall perspective, combined with the best practices, details, examples, steps, techniques, etc. of the specific tasks that need to be D&D–either Done by the author or Delegated to someone who does it. I appreciated his ability to effectively teach to different experience levels, without overwhelming newcomers or boring experienced types.”—Roger C. Parker

“You have the most comprehensive and up-to‐date blog on self-publishing on the internet. I read you all the time and always learn so much. Thank you for the work that you do—it makes my life a lot easier.” —Janet Bennett, Vermillion, OH

“The clarity of your writing combined with the obvious insight is what I valued most as, to me, that seemed to be your most unique trait or value.” —Joe Reisinger, Placencia, Stann Creek District, Belize

“Joel, thanks so much for your information which proved to be quite helpful starting out! It is so easy when you have an expert going along before you to ensure you’re making the correct steps.” —PJ, Peoria USA

“Joel, Your posts have become invaluable to me—I would not miss even one. Your information has expanded significantly the direction (and success) of our business. Keep up the great work!” —John Harding, IDKPress, Los Angeles, CA

“I have just begun receiving Joel’s blog. It is by far the most informative site for self-publishers that I have found anywhere. I look forward to receiving it each day.” —Will Gibson, Pacific Grove, California

“Joel is full to the brim with great information for authors of all kinds. I wouldn’t dare limit his knowledge to only those who want to self-publish. I think you’ll be impressed with the way his mind works and, not to mention, his calm approach.” —Paul Larosa, CBS News, New York, NY

“Joel is a fountain of useful information. And he is willing to share it time and again.” —Eugene A. Miller, Mill Valley, California

“If you go to only one place for help with your book, Joel’s web site should be it.” —Peter S. Hart, Oakfield, New York

“Joel, your teaching is superb!” —P.I. Barrington, Los Angeles, CA

“Your blog is one that I have bookmarked and subscribed to. Not only do I get timely advice as an author, but your archives are full of rich, go-to info for every publishing issue I run across.” —Tony Eldridge, Forney, TX

“Joel, your articles consistently deliver more comprehensive information than I could ask for. The publishing industry is fragmented and polarized as it rumbles through the biggest transition of our time, and you manage to straddle every issue.” —Suzanna Stinnett, Sausalito, California

“I’ve always found your articles full of wisdom; I never come away empty-handed, and considering I read an awful lot, particularly on the internet, that’s a solid compliment.” —Hazel, Brisbane, Australia

“Joel, when it comes to self-publishing there are very few who compare to the value, insight and clarity you provide. Yes, I bookmark many sites… but your site has a permanent hot-button on my toolbar! You’re that important to my success. Thank you.” —Jaime Buckley, South Jordan, UT

“Joel, I can’t tell you how happy I was to find your blog. It’s been such a help to me! In a world full of “rah rah” and “you can do it,” it has been wonderful to find so much actual PRACTICAL advice on things most others don’t talk about.” — Jaimi Sorrell, Memphis, TN

“Joel, I always look forward to your daily posts. They are consistently interesting and useful for the start up self-publisher.” —David Johnson, Minneapolis, MN

“For me, you have really made indie publishing accessible… Thanks.” —Jackie, Bath, UK

“Fantastic job, Joel. You make everything clear and simple.” —Susan Russo Anderson, Chicago

“Joel, Your daily blog posts have saved me countless hours, not to mention money, of wasted effort by clarifying important topics or simply making me aware of issues authors new to self‐publishing have never considered.” —Kevin Sivils, Katy, Texas

“Joel, your blog posts and book have been like AAA road maps and tour guides for this traveler on the journey of self-publishing.” —Clay Clarkson, Monument, CO

“There is no one I know who does just what (Joel) does, or who could do it any better.” —James DenBoer, Sacramento, CA

“Joel, you are my go-to person for anything I need to know on self‐publishing. No one explains it all as well as you. Thank you!” —Marcia Richards, Oneonta, NY

“Joel, I always benefit from the concise information you provide. Thanks very much for your ongoing encouragement, and for sharing your expertise during this era of quantum shifts in the publishing industry.” —Marcia Quinn Noren, Soquel, CA

“Joel, you exude common sense in a polished, practical package. Thanks.” —C. C. Hope Clark, Chapin, SC

“Joel’s writing style is clear and easy to understand. Add in his wealth of knowledge and his blog is a must for anyone interested in self-publishing.” —Judy Baker, Sonoma, CA

“Joel, I’m enormously grateful for all that I’ve learned about internet marketing and so many other related topics you’ve written about. I’ve been a fan for a year and will continue with you as long as you’re writing. Thanks so much.” —Joan Chamberlain, Chesterfield, MO

“Joel knows how to get to the heart of the matter. His examples and how-tos are meaty and relevant; he’s seasoned and knows his material inside and out. Would openly endorse anything that he puts his name on.” —Dr. Judith Briles, The Book Shepherd, Denver, CO

“This is the most informative, accurate, and helpful online source for self-publishers that there is.” —Roemer McPhee, New York, NY

“Joel’s blog is one of the most valuable resources for self‐publishers on the web. Even if you have no intention of getting into the nitty-gritty of designing your book, Joel still provides budding authors/publishers with all the tools they will need.” —Deb Dorchak, Las Vegas, NV

“Joel, your reverse method for self publishing was really a great help to me and I am already making good use of it.” —Bill Benitez, Austin, TX

“Joel, your advice and tips are golden! If it had not been for your online resources, I’d never have achieved my dream of seeing myself in print. My book is ranked Top 10 in several Amazon beauty/fashion categories!” —Audrey, Houston, TX

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