Are You Writing the Right Chord?

Are You Writing the Right Chord?

I’m a fan of Seth Godin’s blogs…short, sometimes sweet and always stimulating. Recently, he wrote a headline: Striking a chord. From beginning to end, it was delivered in six sentences. A blog that generated an “Oh YES” outspoken response from me. Here’s the beauty of...
How to Create Titles to Hook Your Readers

How to Create Titles to Hook Your Readers

Are you sometimes stuck when it comes to adding a title to a blog or article? Have you ever used a mundane title for a blog, article, or gulp … your book? Sure, keywords and phrases are ideal in every lead title. But they aren’t always enough. Your titles need “juice”...