by Frances Caballo | Aug 27, 2014 | Self-Publishing, Social Media
It took a while for me to understand Twitter. When I signed up, I made my first mistake in deciding my handle, @CaballoFrances. A Spanish soccer player had already taken @FrancesCaballo so I reversed the order of my first and last names. Now I regret using my entire...
by Frances Caballo | Jul 23, 2014 | Social Media
Have you been ignoring Twitter? Do you think you don’t have time for it? Well, I’m here to try to convince you that Twitter is worth your energy. We already know that social media in general helps us to build our brand and connect with new readers. Twitter, like no...
by Frances Caballo | Apr 9, 2014 | Self-Publishing
Content marketing is the best way for writers to grow a following of dedicated readers and colleagues on the social web. The steps to achieving this goal are: Write the best book you can for a defined audience. Have your book professionally edited. Hire the best cover...
by Joel Friedlander | Nov 18, 2013 | Author Blogging 101, Marketing, Social Media
You’ve decided to start blogging to get some marketing traction before your next book comes out. If you’re a nonfiction author, or a fiction author who already has a readership, that’s an excellent idea. In fact, I think it’s about the best...
by Joel Friedlander | Jul 21, 2013 | Self-Publishing, Social Media
It seems like everyone wants to cool off these days, and I’m sure there will be a break in the weather soon enough. That doesn’t mean things are cooling down in the indie publishing scene, so take a few minutes to cool off with your favorite beverage while...
