By Sandra Beckwith Imagine you’ve searched on Amazon for a nonfiction book on how to raise backyard chickens. Of the many search results generated by the infamous Amazon algorithms, two possibilities catch your eye. You click through on each. The descriptions are...
One way enterprising authors can level the playing field for their book marketing is to enlist the help of better-known, more-established figures in their field. How do you do that? By getting people to read (or scan) your book and supply a positive comment you can...
About a month ago I asked a small group of authors, marketers and bloggers if they would endorse my new book, A Self-Publisher’s Companion. I had in mind a number of uses for these testimonials, if I was lucky enough to get them. At that time, I said that I...
Well, if you put one foot in front of the other and just keep going, eventually you get to your destination. I set out to create a book quickly. I wanted it to be a book that would be readable, useful, interesting and maybe a bit of fun. It seemed like a far-away goal...
