by Joel Friedlander | May 19, 2014 | Marketing, Webinars
Recently I’ve been looking at a lot of author websites, and it’s surprising how often I get the feeling that “something is missing.” That “something” is a media kit. And I think I know why. It would sound something like this:...
by Joel Friedlander | Aug 8, 2012 | The Joel Friedlander Archives
When you get ready to launch your self-published book, one of the best tools you have to help is publicity. Why? It’s one of the greatest ways to get your book in front of a lot of people and, if you’re on a budget, you can do a lot of it yourself. Joan...
by Joel Friedlander | Jul 30, 2012 | Marketing, Self-Publishing
There are a lot of great publishing and writer’s organizations in the San Francisco Bay Area, which makes it great for authors and self-publishers. I’ve written here often about the activities at the Bay Area Independent Publishers Association (BAIPA),...
by Joel Friedlander | Mar 22, 2011 | Marketing, Reviews, Self-Publishing, Social Media
When you’re launching and marketing your book it can be essential to get attention from the media. It may be big media, niche market media, trade magazines, book reviewers, book bloggers, talent bookers or any number of other representatives of print,...
by Joel Friedlander | Mar 18, 2011 | Marketing, Self-Publishing
About a month ago I asked a small group of authors, marketers and bloggers if they would endorse my new book, A Self-Publisher’s Companion. I had in mind a number of uses for these testimonials, if I was lucky enough to get them. At that time, I said that I...
