Your book’s title is key to memorability among potential readers. Book subtitles, on the other hand, are often overlooked but can arguably be more important to the success of some books. You might wonder why that is. After all, who even remembers a subtitle? Let’s...
By Jason Matthews In 2012, Forrester Research reported that more people use Amazon’s search engine than Google’s when searching for products to buy. That wasn’t a surprise. Google’s search engine was designed to provide information and sell advertising while Amazon’s...
I don’t know about you, but I’ve been astonished at how the idea of metadata has broken into popular culture. This is entirely due to the revelations about the U.S. National Security Administration’s widespread electronic surveillance programs. For...
Do you remember the last time you went looking for a book at the local bookstore? Maybe it was recently, but for a lot of people it might have been some time ago. Now more than ever, book sales are moving online. Let’s face it: when you want to find information...
You walk into a bookstore. You don’t know which book you want, you need to look and see what’s available. Bookstores, obviously, know how book buyers use the store. They arrange the books by categories. Novels here, cookbooks in the back, reference works...
