If you want more than 1% of your fans to see your Facebook author page posts, you have to buy advertising. Using Facebook groups instead of author pages or in conjunction with them is a good way around this.
Bring Social Media to Your Blog with Embedded Posts
Embedding social media posts on your blog or website can benefit your website, but exactly how do you embed social media posts into your blog?
Reader Audiences and Analytics: What Do They Really Reveal?
As an author, do you know who your audience is? Let’s look at three resources you can use to find out who your readers are.
11 Reasons Indie Authors Need Social Media (And How to Get It Right!)
Indie authors need to use social media as part of their online marketing strategy to further their publishing careers. Here’s how to get it right.
7 Ways Writers Can Use Facebook Rooms
7 Ways Writers Can Use Facebook Rooms by Frances Caballo explains how and why authors should use the new app Facebook Rooms.
Six Things You Should Be Including in Your EBook (and Probably Aren’t)
Six Things You Should Be Including in Your EBook (and Probably Aren’t) by David Kudler explains how to leverage your current readers and sell more books
The Hub and Outpost Method of Social Media Marketing
The Hub and Outpost Method of Social Media Marketing describes a rational way to organize yourself for book marketing online
Analytics: Three Keys to Building Your Author Platform
Analytics: Three Keys to Building Your Author Platform by Dan Blank of WeGrowMedia.com explains how authors can use HootSuite, Tweetreach and other tools to measure their social media activity.