In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each others’ work depend on one thing: great […]
Why Ebook Authors Need to Embrace New Technologies
Embrace the Tech Authors Need to Succeed by Jason Matthews explores the functions and technologies writers can use in the creation of their ebooks including enhanced ebooks, interactivity, book clubs, multiple authors and events calendars.
How to Profit from Your Content by Thinking Outside the Book
How to Profit from Your Content by Thinking Outside the Book by Jason Matthews shows authors how to create content in many shorter forms
Find Your Avatar: the Secret to Copy that Connects With Readers
There are lots of reasons your copy doesn’t connect with your readers and sell more books, but many can be solved by using an avatar, part 1 of 2
2 Things All Content Creators Can Do
All Content Creators Can create better content, do more than they did before, and they can make their content discoverable to the person searching for it. The ability to create better content and make it discoverable are the key skills for success in a world of digitized content.
How Authors Can Sell More Books with Article Marketing: Sourcing Content
Article Marketing is a great way for authors to find more readers in their niche, to gather community around their works, and to sell more books. In Part 3 of this series, we look at 10 sources for content that can be re-puposed for use in article marketing efforts.
I Found a Book in My Garage; How a New Book Can Come Out of the Blue
Searching for old files, the author comes across the raw material for a new book drawn from lectures almost-forgotten and stored in his garage.