In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media...
By Jason Matthews “Knowing what you know now…” I work with new writers online and at events. They ask a myriad of smart questions including this one: how would you publish differently if you did it all over again? As the saying goes, hindsight is 20-20. I’d do dozens...
By Jason Matthews I remember feeling liberated after publishing my first novel on Amazon and Smashwords. Almost miraculously, within the first hours of release a few sales happened. This came after years of investing effort, tears and money to get the novel written,...
At one time I worked in a direct-response agency in New York. A friend from college owned the company and was showing me around. There were a lot of cubicles with young people making phone calls. My friend called it a “boiler room,” and it was one of the...
There are only two things that are absolutely critical going forward: 1. Creating Better Content Whatever it is that we’re doing is the content we deliver. It’s a book, or an ebook. It’s a performance or a recording. It’s 3000 words on Joe...
