You walk into a bookstore. You don’t know which book you want, you need to look and see what’s available. Bookstores, obviously, know how book buyers use the store. They arrange the books by categories. Novels here, cookbooks in the back, reference works...
We went down to Borders today. It was like a courtesy call, stopping in at the home of the bereaved. The community gathers mourning the loss of the big store next to Toys R Us and Barbeques Galore. It was my book design research lab. The store that had killed the...
Briefly: The lessons of other entrepreneurs can be helpful for those self-publishers trying to sell their books in retail bookstores. Eilene Zimmerman of the New York Times had an interesting article in the paper last week (“Getting Your Product Onto Retail...
