by Joel Friedlander | Sep 7, 2012 | Marketing, Self-Publishing
by Toni Tesori (@Duolit) Toni is one half of the team at Duolit, a self-publishing blog and author services company (the other half is Shannon, Toni’s BFF). I’ve been impressed by the way Toni and Shannon have set out to help indie authors market their...
by Joel Friedlander | Aug 31, 2012 | Marketing, Self-Publishing
One of the big challenges of publishing your own books is making sure you know who you’re writing for and what they want to read. No matter how much you enjoy writing itself, as authors we have to acknowledge that the whole process works better and is far more...
by Joel Friedlander | Aug 22, 2012 | Self-Publishing
by Alan Petersen (@AlanPetersen) Recently I was asked to moderate a panel discussion for the Northern California Book Publicity and Marketing Association (NCBPMA) on self-publishing. Alan was one of the other panelists, and I was interested to meet him because...
by Joel Friedlander | Aug 19, 2012 | Self-Publishing, Social Media
We’re still deep into vacation time, “gone fishing” signs are out, and a lot of people desperately want to cool off. But that doesn’t mean there isn’t a lot going on in the indie publishing scene, and this week there are reports of mob...
by Joel Friedlander | Aug 13, 2012 | Author Blogging 101, Marketing, Self-Publishing
It seems that authors fall into two categories when it comes to author blogging: Authors who are blogging regularly Authors who think they should be blogging regularly If you read blogs you come to the conclusion that there are lots of reasons authors are blogging....
