When authors think about book marketing, they often begin with a groan. It seems like an endless trudge from one social media site to another, trying to spark interest in readers who have hundreds of offers, ads, and other promotions coming at them every day. But it...
Twitter just gets bigger and bigger. It’s amazing how often we’re hearing about tweets during the current election cycle, for instance. It’s really the perfect medium for getting the word out quickly, making a point, poking your opponent while they...
It seems to be a season when the last gasp of summer is in the air, but fall hasn’t really settled on a clear date of arrival. No matter, the indie publishing world continues right along, and this week you’ve got a reappraisal of self-publishing, the...
A few days ago I got a query from Judith Applebaum, editor of The Independent, the terrific monthly magazine from the IBPA (Independent Book Publishers Association). She is researching an article for a future issue about the way publishers use their websites or blogs....
Do you feel like you’d like to get more involved in social media to market your books? Are you hearing a lot of people tell you that it’s a great way for authors to find readers and build community? Do you wonder whether you should set up house on a...
