by Joel Friedlander | Sep 22, 2014 | Marketing, Self-Publishing
By Joan Stewart (@PublicityHound) Ed: The link between you—and your book, your stories, and your ideas or agenda for change—and the media that can help you get readers, attention, and sales, is your media kit. This is what you present to those in the media looking for...
by Jason Kong | Sep 17, 2014 | Marketing, Self-Publishing
By Jason Kong Before your books can be read, they have to be found. You’re probably familiar with these common tactics: Tweaking your book’s keywords to be more search-engine friendly. Posting to your blog daily, even when no one seems to be reading....
by Jason Kong | Jun 4, 2014 | Marketing, Social Media
By Jason Kong Imagine you’re making an appearance at a bookstore to promote your latest novel. Someone approaches you to chat. This person gushes that she’s read all your books and is excited to read the latest one. She holds the newly purchased book in...
by Joel Friedlander | May 30, 2014 | Marketing, Self-Publishing
By Judy Croome I’m pleased to once again welcome South African author Judy Croome. Judy’s last post for The Book Designer was Playing Tag the Self-Publisher Way. Today Judy shares some great tips with us about holding live author events. As an...
by Joel Friedlander | May 19, 2014 | Marketing, Webinars
Recently I’ve been looking at a lot of author websites, and it’s surprising how often I get the feeling that “something is missing.” That “something” is a media kit. And I think I know why. It would sound something like this:...
