When I first started learning about internet marketing, I heard this phrase “landing page” a lot. What’s a landing page anyway? And why would an author need to know about it, whatever it is? I quickly found out that “landing page” can be any web page, on a...
By Casey Demchak When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on website...
By Jason Kong Strictly speaking, building an email list is optional. Except if you’re a self-publishing fiction author, it really isn’t. Whether you’re looking to get more readers, garner more support, or generate more sales, email marketing will...
By Frances Caballo Facebook is always tweaking, expanding, contracting, and purchasing apps to innovate its network and stay competitive in the dynamic field of social media. Its newest app, from Facebook Creative Labs, is called Rooms. News about Rooms was first...
By Nina Amir Nothing matches the power of a large mailing list when it comes to marketing your books, products or services. That’s why it behooves aspiring and published authors to focus time and energy on list creation. You can do this effectively using your writing...
