By Frances Caballo One of my tasks last year was to create an integrated editorial calendar for my upcoming podcasts (Social Media for Authors Podcast), Friday blog posts, and newsletters. The content calendar in turn directed my social media calendar. I hate to admit...
By Jason Kong Want to get a jump on book promotion for 2015? Start thinking about partnering with your fellow authors. Working together is timeless strategy. Regardless of how the publishing landscape changes and how online tools evolve, there will always be...
By Frances Caballo Failure is the condiment that gives success its flavor. —Truman Capote Who likes to fail? No one, right? I don’t even like the synonyms for failure: tanked, bust, crashed, burned. They make it sound as though you can’t redeem yourself. As though...
When I first started learning about internet marketing, I heard this phrase “landing page” a lot. What’s a landing page anyway? And why would an author need to know about it, whatever it is? I quickly found out that “landing page” can be any web page, on a...
By Casey Demchak When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on website...