by Joel Friedlander | Feb 6, 2015 | Marketing, Self-Publishing
By Cathy Yardley (@CathyYardley) It can be a challenge for self-published authors to determine who will read their books. Today, editor and author Cathy Yardley shares her tips for finding readers for your nonfiction book. I think you’ll find this helpful....
by Jason Kong | Feb 4, 2015 | Marketing
By Jason Kong There’s a misconception among some authors that marketing is mostly about building awareness. That if your fiction manages to stand out from the crowd, then you can finally rest easy because you’ll be rewarded with what you deserve....
by Frances Caballo | Jan 14, 2015 | Social Media
By Frances Caballo One of my tasks last year was to create an integrated editorial calendar for my upcoming podcasts (Social Media for Authors Podcast), Friday blog posts, and newsletters. The content calendar in turn directed my social media calendar. I hate to admit...
by Jason Kong | Dec 31, 2014 | Marketing
By Jason Kong Want to get a jump on book promotion for 2015? Start thinking about partnering with your fellow authors. Working together is timeless strategy. Regardless of how the publishing landscape changes and how online tools evolve, there will always be...
by Frances Caballo | Dec 10, 2014 | Marketing, Self-Publishing, Social Media
By Frances Caballo Failure is the condiment that gives success its flavor. —Truman Capote Who likes to fail? No one, right? I don’t even like the synonyms for failure: tanked, bust, crashed, burned. They make it sound as though you can’t redeem yourself. As though...
