by Joel Friedlander | Feb 20, 2015 | Marketing
By Mike Monaco Approaching retail book buyers and convincing them to purchase your book can be a daunting task. Mike Monaco offers suggestions, based on feedback from actual book buyers, to increase the likelihood that your book will get their attention. Every...
by Joel Friedlander | Feb 18, 2015 | Marketing
By Mickie Kennedy ( @ereleases) A press release can be an important part of an author’s book launch. Today Mickie Kennedy of eReleases discusses how to find the balance between promotion and privacy when it comes to writing our press releases. I don’t...
by Joel Friedlander | Feb 13, 2015 | Marketing, Self-Publishing
By Cathy Yardley (@CathyYardley) Last week, editor and author Cathy Yardley shared her tips for finding readers for your nonfiction book. Today, Cathy offers some great suggestions for identifying the audience of your fiction books. In my last post, I covered how to...
by Joel Friedlander | Feb 6, 2015 | Marketing, Self-Publishing
By Cathy Yardley (@CathyYardley) It can be a challenge for self-published authors to determine who will read their books. Today, editor and author Cathy Yardley shares her tips for finding readers for your nonfiction book. I think you’ll find this helpful....
by Jason Kong | Feb 4, 2015 | Marketing
By Jason Kong There’s a misconception among some authors that marketing is mostly about building awareness. That if your fiction manages to stand out from the crowd, then you can finally rest easy because you’ll be rewarded with what you deserve....