By Sarah Bolme All set to sell more books in 2020? Sarah Bolme shares four sales strategies to use to help you be successful. Enjoy the post and leave any questions you might have in the comments below. “You’re a good salesman, if you make people buy product...
By Sandra Beckwith I often advise authors to start their book marketing locally. Local “gatekeepers” – retailers, librarians, and reporters – will nearly always be more open and friendly to a new author with a great book than their counterparts in distant locations...
By David Kudler In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked. Tease and Pay-off Once you’ve hooked them — once you’ve piqued their interest and gotten them...
By David Kudler Great! You’ve gotten a potential reader to visit your book’s product page. Maybe it was your fabulous cover that intrigued them, or the brilliant title, or — hey! — maybe it was your name, you celebrity author you! In any case, it’s now...
By Sandra Beckwith In response to a recent article on my book marketing blog, a reader commented, “Blowing my own horn, so to speak, has never been in my nature.” I had to think about this for a moment to truly understand it. From my perspective, “blowing your own...
