By Sandra Beckwith I’m one of those people who likes to watch TV to unwind, but just can’t sit there and watch TV. Know what I mean? I don’t really like that about myself, but I’ve not only accepted it, I’ve learned to take advantage of it. I try to do something...
By Judith Briles If you were planning a book launch or marketing campaign this spring, most likely, either has been turned upside down. Sure, you were planning on online pushing out … but, you were probably working on gatherings—whether in sites to bring in friends or...
By Amy Collins My inbox and online feeds are filling up with authors asking how to promote themselves and their books during this time of crisis. How do we, as authors, sell and market our work when the noise of current events is drowning out everything else? The...
We all want more book sales. To that end, know that the number one step in all sales is to generate curiosity. So, how do you do that? One way to do that is to create your author branding statement: a concise, one-sentence description of your book or your body of...
By Beth Barany Many authors are confused about their branding, either because they haven’t thought it through, hadn’t needed to, or didn’t know where to begin. When you communicate a clear and compelling author brand, you can attract the right readers and fans and...
