Book Promotion: Do This, Not That – August 2019

Book Promotion: Do This, Not That – August 2019

By Amy Collins Are you trying to build a “fan base?” Well stop. Seriously. There is a better way. While it is highly advisable that authors spend time every day connecting and interacting with readers, it is time for us to stop trying to cultivate “raving fans.” Why...
13 Ways to Use a Book Award for Marketing

13 Ways to Use a Book Award for Marketing

By Sandra Beckwith When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news,...
Snag Book Publicity with a Roundup Article

Snag Book Publicity with a Roundup Article

By Sandra Beckwith If you’re like many authors, you’ve seen a “roundup” article that made you think, “My book should have been included in that.” A roundup article shares the best, worst, most, least, newest, top, funniest, etc. products related to a specific category...
The Author-in-the-Headlights Syndrome

The Author-in-the-Headlights Syndrome

By Judith Briles Have you been guilty of AHS? Also called the Author in the Headlights Syndrome – that glaze that permeates the brain and creates author stuckiness. It’s common when the topic of deadlines surface; when someone tells the other that blogging is a must...
How Can I Promote My Book For Free?

How Can I Promote My Book For Free?

By David Kudler I get asked all the time what the best way to market their ebook — preferably for free. Every author naturally wants to know how to get the word out about his or her book — and most are frightened that it’s going to cost an arm and a leg. To be honest,...