by Joel Friedlander | Apr 4, 2012 | Author Blogging 101, Marketing, Self-Publishing, Social Media
At some point in the mythic past, soon after blogging itself was invented, some enterprising web designer married the blog to a sidebar. Sidebars—the narrow vertical area next to the text of a blog, on one or both sides of the text column—seem to be...
by Joel Friedlander | Mar 19, 2012 | Author Blogging 101, Marketing, Self-Publishing
SEO. When you first hear it, you wonder if it’s a type of bank loan, a new athletic conference, or a word coined by digital teens for “see you.” Soon, of course, you find out it stands for “search engine optimization.” But maybe even...
by Joel Friedlander | Mar 5, 2012 | Author Blogging 101, Self-Publishing, Social Media
There’s a pretty important decision you make when you start your author blog. In fact, it’s the second-most important decision you’ll make in the early stages of establishing yourself online. The first decision, of course, is the topic you plan to...
by Joel Friedlander | Feb 27, 2012 | Author Blogging 101, Self-Publishing, Social Media
When we talk about building an author blog, we’re talking about getting more visitors. For most bloggers, readership size will be the way they usually measure their blog’s growth. Nonfiction authors will have more ways to measure the success of their...
by Joel Friedlander | Feb 6, 2012 | Author Blogging 101, Self-Publishing, Social Media
It’s a given: blog articles attract more interest with photographs and other images. Hey, that’s one of the reasons I have a large photo at the top of every blog post. When it became apparent that browsers would stop to read an article with an arresting...
