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Author Blogging 101: Blogging Platforms & Why I Love WordPress

by Joel Friedlander | Jan 31, 2012 | Author Blogging 101, Self-Publishing

I had a book design website once. It was one of those “web 1.0” websites that you put up because you know you need one, or at least everyone says you do. It was built with a nifty Mac tool called Rapidweaver and for what it was, it was okay. It took a lot...

Author Blogging 101: Blog Analytics

by Joel Friedlander | Dec 19, 2011 | Author Blogging 101, Marketing, Self-Publishing

Writers blog for lots of reasons. You might blog to: attract new readers create a community in your genre interact with other writers about your works in progress have an outlet for your personal musings create a testing platform for experimental writing interact with...

Author Blogging 101: Where Are the Readers?

by Joel Friedlander | Nov 29, 2011 | Author Blogging 101, Self-Publishing, Social Media

There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the writer is diligently posting articles, and wondering why no one seems to be noticing. Hey, we’ve all been there, and most blogs start exactly...

Author Blogging 101: Blog Infrastructure

by Joel Friedlander | Nov 14, 2011 | Author Blogging 101, Marketing, Self-Publishing, Social Media

What defines a blog is a matter of opinion, but in my mind the basic element of a blog is a stream of posts that are usually presented with the newest one first. This reflects the very first blogs that were really online journals. What makes a blog a part of...

Author Blogging 101: Presenting Your Content

by Joel Friedlander | Oct 26, 2011 | Author Blogging 101, Self-Publishing

Just like any other written form, there are conventions in author blogging. Some of these revolve around the way you present your content. I got a lesson in presenting content when I did my first ever guest article for Maria Schneider’s Editor Unleashed blog (no...
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