When diving into the world of books, we often focus on the captivating narratives and insightful information found within their pages. Yet, there's a hidden gem that often goes unnoticed but is equally crucial to the reader's experience: the back matter. This...
The Book Designer
Transforming Readers into Patrons: The Ultimate Guide to Crowdfunding Books
Crowdfunding Success Can Be Yours by Judith Briles explains how to use crowdfunding as an alternative way to bring in money for your book project.
Balancing Writing and Marketing: A 4-Phase Approach for Authors
Finding the writing-marketing balance becomes an enormous challenge when marketing a published novel while writing a second novel.
Leveraging Storytelling in Marketing: A Guide for Fiction Authors
What the Art of Storytelling Can Teach Us about Marketing by Jason Kong offers five reasons why being a fiction writer can make you a better marketer.
Crafting a Relationship Marketing Roadmap for Novelists
If you’ve never marketed a novel before but want to, or if it’s been a long time since you have, you may hit some roadblocks as you get ready.
Beyond How to Write a Book: Planning for Long-Term Success as an Author
When the writing is done, do you close the file in your computer or stuff the writing in a drawer? Or, do you seriously start to plan the “what’s next”?
Engaging Fiction Fans: 7 Key Phrases to Captivate Your Audience
7 Things Your Fiction Fans Want to Hear You Say by Jason Kong explains the importance of earning loyal readers of your writing, how to engage them and how to maintain a connection with them.
First Impressions: The Fine Art of Book Spine Design
The design of a book spine goes beyond mere decoration. It serves as the reader's first introduction to a book in a physical retail environment. In our personal libraries at home, books are typically arranged with their spines visible, making them easily identifiable...
How to Make an ePub Book: 4 Basic Methods for Self-Publishers
4 Ways to Create an ePub eBook by David Kudler explains the four basic ways you can create the most common and most malleable format of ebook, the ePub file.
Front Matter: Organizing the Beginning of Your Book to Meet Reader Expectations
Self-Publishing Basics: How to Organize Your Book’s Front Matter includes a checklist of front matter items.
Crafting an Enchanting Book Title Page: A Guide for Self-Publishers
Creating a captivating book title page is a crucial step in the journey of self-publishing. Often overlooked, this page in the book's front matter is not just a mere formality but a powerful tool in setting the tone for your book and enticing readers. In this...
10 Tips for Better Article Marketing for Self-Published Authors
Article marketing—writing articles for the express purpose of building an audience and generating sales on sites other than your own—is a tried-and-true way to get the word out about a variety of products and services, including self-published books. It’s a low-cost,...