Shannon Clark

Shannon Clark is a former independent book publisher with a deep understanding of the industry and a love for the writers who keep the wheels moving. She’s a copywriter, content specialist, and developmental editor for business owners, and she partners with companies of all sizes to show them how to use books to grow their businesses.
ARTICLES
Designing Audiobook Covers: Adapting Your Book Cover Design

Designing Audiobook Covers: Adapting Your Book Cover Design

You’d think that audiobook covers were simple to make. Just crop the original cover down into a square and move around a few words, right? Not exactly.  First impressions always matter, especially when it comes to books. Treating your book’s cover design like an...

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The Back Cover of a Book: Just as Important as the Front Cover?

The Back Cover of a Book: Just as Important as the Front Cover?

Does the design of the back cover of a book really matter? Since the front cover of a book is usually the first thing a reader sees, there’s often a heavy focus on making sure that the front cover stands out, “pops,” does cartwheels, and jumps through as many hoops as...

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