Lucky me. I just received an early holiday present from Tracy, Seth Godin’s latest bestseller, This Is Marketing. Seth Godin has been a “companion” for the last 10 years, and his short, pithy, and often surprising blog posts have taught me plenty...
I expect something awesome from you, otherwise why are we taking the extraordinary time and trouble to publish our books? Seth Godin says, “Finding success is all about taking action. You can read all you want, but nothing will happen until you execute.”...
You’ve read the articles, heard the incredible success stories and seen other authors burst on the scene attracting interest, gaining authority and making waves. You know that a lot of these authors have used a blog as a means to get these great results, and...
What’s the best blog post length for my author blog? I get asked this question all the time, mostly by people who are concerned with “doing it properly.” What can you say in response? Most books and courses on blogging will suggest that 250 to 500...
A few months ago Seth Godin posted one of his typically short and to the point blog posts with the headline When should we add the marketing? (Godin is also the author of the famous advice that the best time to start building your platform is three years before you...