By Shelley Sturgeon Here at The Book Designer, we are blessed with amazing contributing writers and, of course, YOU, our wonderful readers! In the January tradition of reviewing the previous year’s accomplishments, today I’d like to invite you to take a...
By Shelley Sturgeon I like Halloween. Can you tell? It’s all the fun of a holiday like Christmas without all the stress–and expense!–of meal preparations and gift buying. I also love to watch a scary movie or read a spooky ghost story at this time of...
When an author plans a book launch and hires me to write the book press release, I often learn fairly quickly that they have no clue about the kinds of results to expect. That’s because they ask questions like these: “How many books do you think I’ll sell from...
When the Authors Guild released results of its most recent survey showing that writing-related revenue activity from all sources in 2017 was down significantly, I wasn’t surprised. What the Guild calls “the largest survey of U.S. professional writers ever conducted”...
You don’t need a book publicist if you’re ready to learn the tricks on how to promote your book, and you’ll work tirelessly to promote it. The truth is, most authors won’t. They either don’t have the time, or would rather spend the time they do have writing...