As regular readers know, I often promote marketing and platform-building training tools and resources. I do this partly because I know from experience that understanding how online marketing works will make it possible for more authors to make a living from their...
One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to. You might have heard about it when the film rights were first acquired, that’s...
Ed: You might want to read the first part of this article and the second part before starting this one. Now it’s time to change our terminology a little bit to help us see the new possibilities I’ve been pointing to in these articles. When I said earlier...
The first part of this article is here: The Sideways Table of Contents, or the Future of the Expert Author, Part 1, and the final part is here: Part 3 It turns out, when you turn your contents page sideways, you reveal the chronology implied in the way you’ve...
This article series continues in Part 2 and Part 3, make sure to read them all. Suppose you’re an expert on something, anything really. You could be an expert on baking bread, on interior design, or on dog training. You have specific skills and the experience of...
