How Do You Know Whether Your Blog is Working? Interview with George Gill

by Joel Friedlander on May 27, 2013 · 15 comments

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It’s so easy to start a blog now that thousands of authors start blogging every year.

And then most of them quit.

What’s the difference between an author who learns how to use their blog—an incredible media and engagement tool—and those who work hard but get no results?

That’s a complicated question with lots of possible answers, but I’d like to point you to one thing that has made a really big difference on my blog, and that’s studying my readers.

This is such an important idea, I’ve been actively looking for ways that authors can get real, actionable market intelligence to help them get better results from what you’re already doing.

I know that if you’re successful with your blog, you’ll keep going, building an asset that will help you launch books, get to know your readers, develop different products and services. Whatever it is you want to do with your blog.

That’s why I’m excited to bring you this interview with my friend George Gill, an expert on internet marketing and Google Analytics.

In this 24:22 interview, George talks about how important it is to understand how your traffic interacts with the kind of content you post to your blog, and how both determine conversions.

What does he mean by conversions? Think about the things you might ask your readers and fans to do:

  • Like your Facebook page
  • Follow you on Twitter
  • Leave a comment on a blog post
  • Write a review of your new book
  • Add a review to your book’s Amazon page
  • Connect on Goodreads or other sites
  • Respond to your requests for crowdfunding
  • Tell other people about your books

Obviously, the list goes on and on. The result of building engagement and trust is asking for an action of some kind, and that’s what George means by conversions.

So think about it. Could you attract a whole lot more readers without doing any more work?

Check out this video interview and let me know what you think.

During this interview, George discussed:

  • Why analytics has nothing to do with math
  • How to work less and get more done
  • The real promise of understanding what’s going on under the hood of your author blog or website
  • How real, measurable outcomes can be used to guide your blog writing
  • The difference between traffic and high quality traffic

FREE Analytics Webinar with George Gill This Thursday

I think every author who is blogging and trying to reach their own specific goals could get there faster if they knew the valuable information buried in their analytics.

That’s why I’m co-hosting a webinar with George on Thursday, May 30, 2013 at 7:00 p.m. Eastern / 4:00 p.m. Pacific.

George has promised to reveal some of the secrets your website is keeping right now that could revolutionize how you operate your author blog and other online businesses.

Because this webinar is free, I encourage you to sign up and come learn about Google Analytics. Like all live webinars, this one will have a limit to how many people can register.

So if you want to reserve your spot, go over and sign up now. It costs nothing. Here’s the link:

Register for Free Live Analytics Webinar with George Gill and Joel Friedlander
When: Thursday, May 30, 2013
Time: 7:00 p.m. Eastern / 4:00 p.m. Pacific
Cost: $0, this is a free educational event

Photo: bigstockphoto.com

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    { 15 comments… read them below or add one }

    ABE May 28, 2013 at 3:34 pm

    I tried to set up Google Analytics for my blog – to discover that free wordpress.com blogs can’t use it.

    Is there a way to get around that? Or an equivalent?

    I’m not ready to go to a paid blog.

    Reply

    Joel Friedlander May 28, 2013 at 3:44 pm

    ABE, no, I don’t think so, you’ll probably have to use the built-in WordPress analytics, but you might get something out of the free webinar anyway, since what George will be discussing is the match between your traffic sources and your content.

    Reply

    David Ford May 27, 2013 at 6:21 am

    Hi – 7pm Eastern is 1 am BST – I’d also like to be able to see a recording of the webinar at a later date – I’m not at my best at 1 am.
    David

    Reply

    Joel Friedlander May 27, 2013 at 10:56 am

    David, I’m assuming you mean British Summer Time and not Bangladesh Standard Time. But no worries in either case. As long as you register for the webinar, you’ll get an email when the replay is available and you can watch it at your leisure.

    Reply

    Myka Reede May 27, 2013 at 5:44 am

    Will you be posting a transcript of your interview? Hopefully, the answer is yes, because it is great to refer to later and make notes. Ditto goes for slides or transcript for the webinar (which I just signed up for) THANKS!

    Reply

    Joel Friedlander May 27, 2013 at 10:52 am

    Thanks for the suggestion, Myka. I usually post audio files to accompany interviews, but I haven’t done transcripts and maybe I should re-think that.

    Reply

    Myka Reede May 28, 2013 at 4:58 am

    I know that there are several transcribing software programs out there, but have no idea on costs or ease of use. Of the blogs that do (btw, Pat over at SmartPassiveIncome does a nice job with his podcast transcripts), I make a pdf and then highlight and add my own action item notes. I do that with memorable blog posts too and then save in various folders for future reference. Adding transcripts would definitely provide another layer of usability to your awesome content.

    Reply

    Joel Friedlander May 28, 2013 at 10:41 am

    Myka, we do a lot of transcribing here because all of the lessons in my video courses get transcribed, but now you’ve got me thinking about transcribing the interviews here on the blog as well. Do you also use functions like the Print Friendly links that allow you to print out blog posts?

    Reply

    chris May 28, 2013 at 6:29 am

    Transcripts are also a great way to give the search engines a lot of great content.

    Reply

    Joel Friedlander May 28, 2013 at 10:42 am

    Chris, it seems that almost all the transcripts I see are delivered as PDFs, which would seem to be impervious to search. Do you use a different method?

    Reply

    chris May 28, 2013 at 11:04 am

    Google will check and rank PDF’s. :)

    Christine Leov Lealand May 27, 2013 at 4:26 am

    Hi Joel, I’d really like someone to explain to me exactly HOW getting my Facebook page liked by anyone helps me market anything. So far as I know people don’t search for the ‘most liked’ pages or people on FB… so what is the point of this activity?
    On Twitter I can choose to follow very popular ppl like Lady Gaga if I like – FB doesn’t have this facility.
    As an author getting someone to make the effort to like my FB page which may well have similar information to my blog on it really isn’t going to convert anyone to buying a book in my humble opinion – so why bother?
    I’d be keen on your pov and that of your guest.
    Thanks in advance.

    Reply

    Joel Friedlander May 27, 2013 at 10:51 am

    Christine, I don’t market very much on Facebook but I know many authors who rely on it to find and engage with readers who are interested in their content. “Liking” a page links your account to that page, and offers many more robust methods of communication. If you think your readers are on Facebook, you might want to check out amyporterfield.com or one of the other Facebook experts for a more comprehensive answer to your question.

    Reply

    Tina Chan May 27, 2013 at 4:22 am

    Hi Joel,

    Thanks for posting this! Funnily enough, I just started a book review blog a few days ago, this article was perfect timing. (I love reading so decided to make a blog all about books.) What’s funnier is that I just opened a google analytics account for thebooklanders.com but don’t really know how to use it and all that fun stuff, so this article/interview was perfect timing!

    Once again,
    thankyou :-)

    Reply

    Joel Friedlander May 27, 2013 at 10:48 am

    Your new site looks great, Tina, good luck with it. Understanding where your readers are coming from, the specific content that appeals to readers from different sources, and seeing how putting those things together can influence your “conversions” is exactly what this is all about.

    Reply

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