Writer For iPad by Oliver Reichenstein & Information Architects

by Joel Friedlander on September 27, 2010 · 37 comments

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Remember the time before Windows? Back in the dawn of word processing software—before everyone used MS Word—there was heated discussion about which kind of tool produced better writing.

Was it the character-mode screen, like you got with Word Perfect? A black screen, monospaced green or amber or white letters. Or Microsoft Word, which came from the graphical user interface, where every pixel was independent and you could show how your text would look when printed out, the fonts and sizes more or less realistic.

Well, we all know the rush to graphical interfaces won because they’re easier for most people to use. But the distracting mass of images, overlapping windows, Youtube.com videos and everything else cluttering our screens these days is a direct result.

Now, many years after the disappearance of those old arguments, Oliver Reichenstein, partner in Information Architects (iA), one of the premier web design firms in the world, has conjured an entirely new angle on the subject.

Reichenstein looked at the process of writing and the tools available to writers. Using the iPad for its immersive and intimate interface, he’s created a new word processor totally unlike anything else I’ve seen. It’s called Writer.

Here’s what Reichenstein says on the iA website:

The key to good writing is not that magical glass of Bordeaux, the right kind of tobacco or that groovy background music. The key is focus. What you need to write well is a spartan setting that allows you to fully concentrate on your text and nothing but your text.

It’s pretty hard to focus on the words themselves if you keep worrying if your text should be fully justified or rag right, if you think it might look better in Chicago instead of Verdana, if you want to see what your subheads look like bold and centered instead of all caps and flush left.

Writer separates writing from formatting, and proves that combining them didn’t really help either one.

With Writer, you write. There’s nothing else to do. After you’ve finished the writing, you send your text to a formatting environment, InDesign say, or Word.


What You Don’t Get with Writer.

creative writing

The screen of Writer. Note the menu bar with documents, add, email and copy functions and stats on reading time and character count. Tapping the lock toggles focus mode. That's all there is, folks. Click to enlarge

Unlike other programs that try to lure you with a set of features that will appeal to the greatest number of potential buyers, Reichenstein and his team have taken a different approach.

Writer eliminates all functions except well, writing. You don’t get:

  • Fonts—Well, of course you get the one font, Nitti Light created and optimized for iPad by the type wizards at Bold Monday. It’s a monospaced font that sits perfectly on the iPad writing screen. It spaces out to about 9-10 words per line, which is ideal for both visibility and readability. It’s easy to read from 6 feet away, and instantly legible when you’re writing.

    There is no italic, no bold, no superscript, strikeout, or anything else. You can type in ALL CAPS if you need some emphasis, and of course you’ve got all the standard characters in a typical set, so you could ornament your writing with asterisks if you wanted to but then you’d be missing the whole point of Writer, wouldn’t you?
  • Formatting—there are only two ways to change the writing display of Writer. You can turn the iPad sideways, in which case you’ll get a longer line, and you can go into “focus” mode. More on that in a minute.
  • Dictionaries, thesaurii—This is a relief, because they are just more distractions when what you are trying to do is write.
  • Rulers, layout guides, page “edges”—The screen in Writer looks most like a page of typewriter copy. It has been carefully designed, the background color not quite white, which is great for long sessions at the screen.
  • Mail merge, templates, outlining—Are you getting the idea? Writer gives you nothing, and does it with elegance and intelligence. It is a place to write, that’s it.

What You Do Get With Writer

  • In regular mode, the spell checking built into the iPad is active, and appreciated. In focus mode, it’s turned off
  • The ability to email or copy your text. You can use the copy function to move the text into another program for further manipulation. For instance, you can compose your text in Writer and move it into Pages to add graphics, color, fonts and other formatting.
  • Writer provides three pieces of information about each text document. An approximate reading time and the number of characters in the document appear in the title bar. And after the cursor comes to rest for a moment, a display of your place in the document pops up in blue on the right margin. It shows your place as the time it would take to read to that point in the document.
  • Dropbox integration. Simply tapping the Dropbox button in Writer’s file list will create a folder called Writer in your Dropbox. You can use this folder to upload files as well. Just drop them in the dropbox and hit the refresh button in Writer, and your files will be available from the file list. A great way to back up your files through cloud technology.

I’ve looked at other ways to cut through the clutter and distractions to get at the words more directly and with more focus. I looked at the browser plugin Readability, which quiets most of the visual noise you are assaulted with in your browser. I tried out Ommwriter, “quiet” word processor that also tried to provide a zen-like and spacious environment for writing.

But Writer is different. It was built from the ground up to do one thing and one thing only: help writers focus on what they are writing—the words themselves—and nothing else. Using it is like having the most marvelous tool in your hand, one that has reached such a level of sophistication that it has achieved an irreducible simplicity.

Get Even More Serious with Focus Mode

There is one innovation, one bit of softwear sleight-of-hand Reichenstein added to Writer. But unlike features that distract you from your task, this one forces you even closer to the work at hand.

creative writing tools

Focus mode. Click to enlarge

Focus mode, activated by tapping the lock icon on the right end of the title bar, ghosts out everything on the page except the 2 or 3 lines you’ve just written. As you continue writing, each line scrolls away into a faint, ghost-like image that’s barely perceptible. It’s readable enough that you could refer back to something you wrote 5 or 6 lines back, but that’s it. Focus mode also moves the line you’re typing on more into the middle of the screen and just stays there, scrolling the text up and off the screeen, so your typing line is almost stationary.

This is like a form of electronic “blinkers” the leather masks put on horses so they can only see straight ahead. In focus mode, you see only the last 20 or 30 words to tumble out onto the screen. This is writing in the moment. It’s like a zen writing experience, always in the here and now, with nowhere else to go.

You can scroll through your copy if need be, but only 2 or three lines will be fully visible. This one innovation, combined with the interface and the whole, finely crafted environment of Writer, makes this tool the best writer’s tool I’ve ever experienced.

Personal Reactions to Writer

I write a lot, and I know that many of you reading this also write quite a bit. We know how easy it is to lose focus, to get distracted and get knocked off the mental track we were following.

creative writing tools

File menu with Dropbox buttons. Click to enlarge.

When writing with Writer, these distractions, like all the other copy, seemed to fade away. I feel like I’m stuck to this task, this sentence. I have to finish this review and the software seems to keep my writing foot nailed to the floor. There is nowhere to go.

Subjectively it feels like I’m writing faster and with greater focus than at any other time. It’s easy to type in formatting codes as you go along. I think of all the thousands of times, writing in Word or other progams, I’d stop and start styling or formatting the document I was working on, and how that behavior alone makes a lot of the writing I do take much more time.

With Writer, when this piece is finished, I’ll use the built-in email function to send myself this document and edit and style it WordPress. I’ll prepare the screenshots in Photoshop and upload the resulting article that you are reading now.

By dividing these two functions—writing the text and formatting the article—Writer has made the text creation part of the process about as clean, fast and efficient as is possible.

It’s not often you find a piece of software that shows as much intelligence, taste, simplicity and utility as Writer. It suits the iPad perfectly. I honestly cannot think of one change I would make to this program, and I find that astonishing in itself. It is the fulfillment of two strands of text processing developments that started many years ago, and I think we all owe Oliver Reichenstein and the people at iA a big thanks.

Takeaway: Writer. by Information Architects is a unique and perfect tool for writers who want to focus on their writing. If you write and you own an iPad, buy this $5.00 gem today.

Click here for Writer on iTunes

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    { 16 comments… read them below or add one }

    Ben June 14, 2011 at 1:01 pm

    I’ve recently bought this but haven’t had a chance to use it yet as I didn’t want to swap mid-project (I use Word but hide most toolbar options). I wasn’t aware of focus mode, that looks great, thanks for the heads up.


    Joel Friedlander June 14, 2011 at 2:32 pm

    Sure, Ben. I also have a post coming out on other distraction-free writing environments, so stay tuned.


    John Boardley October 5, 2010 at 10:16 pm

    It is a great tool. In fact, I now use it to do just about all my writing. Each option in a writing app is a distraction. iA Writer, by reducing options, reduces distraction. Writing is not about bold and italic and fonts and leading and letter-spacing — that’s typesetting; writing is about getting words down on ‘paper’, and iA Writer does that better than any other app.


    Joel Friedlander October 5, 2010 at 10:50 pm

    John, exactly, and because I’m less distracted I seem to be much more productive and engaged when writing. Neat how “taking away” can lead to more enjoyable and focused writing. Thanks for stopping by and for ILT.


    Barbara Frank October 4, 2010 at 3:41 pm

    Comprehensive review of an interesting product. As yet another easily distracted writer, I’ve found that by writing on a Neo (http://www.neo-direct.com/default.aspx), I can avoid the distractions of the Internet and Word. When I finish, I send the document to my desktop for formatting in Word or Wordpress.

    Does the Neo have all the features of Writer for iPad? No, but I’m too cheap to pony up for an iPad. Besides, I’ve had the Neo for several years, and it runs forever on 3 AA batteries, so I’m satisfied. :)

    I enjoy your blog!


    Joel Friedlander October 4, 2010 at 5:36 pm

    Thanks, Barbara. I’ve never seen a Neo, but it sounds like you’ve already discovered the benefits of focus. And I do wish I could pop some batteries in my iPad once in a while. Thanks for reading!


    Kelley September 29, 2010 at 11:17 am

    This does look like an interesting and useful program – and it makes me wish even more that I could afford an iPad. I would be interested in a version for the computer. Perhaps they could do something similar to the Examsoft program I used to take tests in law school. The program reboots your computer into Examsoft mode, meaning that the word processing program takes up the entire screen and all other programs are blocked. The program autosaves your work every minute and backs it up on the hard drive, and saves it again when you exit the program. When you reboot back into normal mode, you’re prompted to save the file to a spot of your choosing. It might be a hassle to reboot your computer to get into and out of the program, but the lack of distractions while in the program may make it worth it.


    Joel Friedlander September 29, 2010 at 11:41 am

    Kelley, following on Marcus’ suggestion, check out the writing apps and programs from Hog Bay Software. They have similar programs that run on Macs. And thanks for the interesting background on Examsoft.


    Marcus September 29, 2010 at 10:19 am

    Today I came across a program called PlainText, by Hog Bay software. It looks like it has essentially the same intention of limiting features for focus’s sake. It’s for the various i-devices. I haven’t been able to check it out just yet (might do so when I get home tonight), and I can’t find a lot of info on its features, but it might be another alternative.


    Joel Friedlander September 29, 2010 at 11:10 am

    Marcus, PlaintText looks to have the same aim, and appears to be a nice little app that will also run on the iPhone. But I was even more astonished to see the same company’s WriteRoom, in which Hog Bay has created a writing environment almost identical to the “green screen” character mode interface of the 1970s-1980s, and which I referred to in the article. Thanks for the link!


    Julia M Lindsey September 27, 2010 at 4:14 pm

    It sounds like a great tool. I am easily distracted when I am writing. Sometimes I spend way to much time formating the document only to change it again when I am done. I agree with Marco that it is all of the other distractions that will be a problem. Maybe they can make a hand held version that only does that application. I could then go to a place free of all other distractions.

    Thanks for the review.


    Joel Friedlander September 27, 2010 at 4:19 pm

    Interesting, Julia, that’s exactly what I do. I either write in my car or head off to a coffee shop to avoid the distractions. With my iPad you can only do one thing at a time anyway (the benefits of no multitasking!) so it suits me perfectly. thanks for your comment.


    Marco September 27, 2010 at 12:24 pm

    I’m also eager for a desktop version, though using it on my computer would require a bit more focus to keep from switching over to the browser every few minutes to waste time. Perhaps a focus mode that won’t allow you to switch programs without entering a passcode or something would be in order.

    I imagine, of course, that the simplicity of a few lines made up of a few words would cause some issues on a 24″ screen. I wonder if they would simply black out a 3″ border or use some other method to encourage focus on a small visual area and block of text.

    Thanks for reviewing this. I’m certainly interested. (And I’m sure the many people I know who will be participating in this year’s NaNoWriMo will find it helpful.)


    Joel Friedlander September 27, 2010 at 1:43 pm


    Good question about a desktop version. It’s all the stuff happening in the background that constantly drags me away when I’m writing at my desk. I wonder how they will solve that. I had already moved most of my idea generation and first draft writing to the iPad for this very reason—no distractions. Writer just makes it even better. Thanks for stopping by.


    Maggie September 27, 2010 at 9:09 am

    As a typesetter, I applaud the arrival of Writer. If all authors used it, just think of the useless formatting we’d no longer have to strip out. But I’m afraid Word has such a stranglehold on the writing community, it’ll take a revolution to dislodge it.

    Then there’s the iPad’s built-in keyboard. Good for tapping out the odd email or text message, but hopeless for serious writing.

    But if Writer should ever be written for the Mac, I’d seriously consider it for my own writing.


    Joel Friedlander September 27, 2010 at 9:45 am

    Maggie, from their website it looks like they are working on a desktop version, so keep your fingers crossed. These screenshots don’t really do justice to how pleasing it is to use this software.


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