by Joel Friedlander | Sep 25, 2010 | Social Media, Writing
How many different ways are there to sell something? You can talk about how great the product is, its earth-shattering innovations, how many things it will do better than the last version, all the awards it has won. You can compare the product to other choices in the...
by Joel Friedlander | Sep 24, 2010 | Self-Publishing, Social Media
In my recent blog redesign I added the “Start Here” categories on the left sidebar to make it easier to find articles with basic information about self-publishing. Each introduces a stage on the journey to publication with links from the archives of...
by Joel Friedlander | Sep 22, 2010 | Book Design, Book Production, Interior Design, Project Focus, Samples, Self-Publishing
Case Study: The Andrew Street Mob by Brian Marais Design brief: Create a book design and production method to enable an author to publish a personal memoir. Constraints: The Andrew Street Mob was not designed to be a commercial project, so the economics of the...
by Joel Friedlander | Sep 21, 2010 | Editorial, Self-Publishing
Author’s alterations: Just the words carry a certain dread and weight. Galleys or proofs marked up with AA in the margins meant $$ chargeable changes. When it comes time to produce your book, you will become familiar with the idea of Author’s Alterations....
by Joel Friedlander | Sep 20, 2010 | Book Design, Book Reviews, Book Typography, Interior Design
I wrote an article about six months ago about three typeface combinations I really liked. It was in the comments to that post that I met Douglas Bonneville, a designer and typographer who is the proprietor of the BonFX Graphic Design studio near Providence, Rhode...
