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Book Layouts and Page Margins: Everything You Need to Know

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7 Things You Can Do Today to Improve Your Book Design

by Joel Friedlander | Jun 27, 2011 | Self-Publishing, Book Design

We all want to make our books better, more readable, more attractive to both buyers and reviewers. Here are 7 things you can do today to improve the design of your book and create a great-looking product. Use high quality fonts—there are a lot of fonts out there...

Amateur-Hour Books: Do You Know the Warning Signs?

by Joel Friedlander | Jun 9, 2011 | Book Design, Self-Publishing

Let’s face it, I look at a lot of books. The fellow at the UPS store who receives packages for me has become my pal. They have a neat system that shoots an email to me whenever there’s a package. That’s the kind of automation that really works,...

Old John Baskerville and the Birth of Modern Printing Paper

by Joel Friedlander | Jun 2, 2011 | The Joel Friedlander Archives

Is there anything more mundane than a piece of paper? Really, paper is one of the more forgettable parts of daily life, and as book producers, paper is often an afterthought for self-publishers. Part of the reason for this is that most self-publishers these days are...

Book Cover Design, Fiction and Nonfiction: What's the Offer?

by Joel Friedlander | May 11, 2011 | Book Design, Cover Design, Self-Publishing

What do you pay attention to when you design book covers? During my presentation today at the Self-Publishers Online Conference I got into a discussion with Susan Daffron about this point. We were going over the ways that self-publishers can miss the mark with their...

Square-Serif Fonts Pack a Typographic Punch

by Joel Friedlander | May 4, 2011 | Book Design, Book Typography, Self-Publishing

Between the grace and rhythm of oldstyle typefaces, with their serifs inspired by the pens of calligraphers, and sans serif typefaces, with their uniform strokes and modern look, there are several other groups of type designs. One of the most popular, and most useful,...
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