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POPULAR POSTS & PAGES

Book Layouts and Page Margins: Everything You Need to Know

The 20 Best Audiobooks on Spotify (And How to Listen)

Sample Copyright Pages [2 FREE Templates for Your Book]

Amazon Print on Demand

Book Disclaimers: Everything You Need to Know

The Book Fonts Guide: Everything You Need to Know About Book Typography

What Is Voice in Writing? [Examples Included]

How To Make A Coloring Book Using AI In 4 Easy Steps

What is Passive Voice Misuse? (Examples and Fixes)

4 Illuminating Hero’s Journey Examples From Popular Stories

What’s in a Book (Sub)Title? How Titles and Subtitles Affect Memorability

What’s in a Book (Sub)Title? How Titles and Subtitles Affect Memorability

by Cameron Chapman | Sep 7, 2023 | Cover Design, Marketing

Your book’s title is key to memorability among potential readers. Book subtitles, on the other hand, are often overlooked but can arguably be more important to the success of some books. You might wonder why that is. After all, who even remembers a subtitle? Let’s...

Ascent of the Metadata

by Joel Friedlander | Oct 2, 2013 | Editorial, Marketing, Self-Publishing

I don’t know about you, but I’ve been astonished at how the idea of metadata has broken into popular culture. This is entirely due to the revelations about the U.S. National Security Administration’s widespread electronic surveillance programs. For...

Author Blogging 101: Introduction to SEO, Part 2

by Joel Friedlander | May 8, 2013 | Author Blogging 101, Marketing, Social Media

In Part 1 of this article that introduces search engine optimization to authors who blog, we looked at the forces at work that make search engine optimization (SEO) so critically important for authors to understand. In Part 2, we put this learning to work, first by...

Author Blogging 101: 3 Tips for Using Photos

by Joel Friedlander | Feb 6, 2012 | Author Blogging 101, Self-Publishing, Social Media

It’s a given: blog articles attract more interest with photographs and other images. Hey, that’s one of the reasons I have a large photo at the top of every blog post. When it became apparent that browsers would stop to read an article with an arresting...

6 Simple SEO Tips for Authors

by Joel Friedlander | Aug 2, 2011 | Marketing, Self-Publishing, Social Media

Lots of authors blog now, but blogging isn’t just about writing. There’s no way to avoid the technology side of blogging. Although you can hire someone to take care of installing software and setting up elements of your blog, the responsibility for your...
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