Your book’s title is key to memorability among potential readers. Book subtitles, on the other hand, are often overlooked but can arguably be more important to the success of some books. You might wonder why that is. After all, who even remembers a subtitle? Let’s...
I don’t know about you, but I’ve been astonished at how the idea of metadata has broken into popular culture. This is entirely due to the revelations about the U.S. National Security Administration’s widespread electronic surveillance programs. For...
In Part 1 of this article that introduces search engine optimization to authors who blog, we looked at the forces at work that make search engine optimization (SEO) so critically important for authors to understand. In Part 2, we put this learning to work, first by...
It’s a given: blog articles attract more interest with photographs and other images. Hey, that’s one of the reasons I have a large photo at the top of every blog post. When it became apparent that browsers would stop to read an article with an arresting...
Lots of authors blog now, but blogging isn’t just about writing. There’s no way to avoid the technology side of blogging. Although you can hire someone to take care of installing software and setting up elements of your blog, the responsibility for your...
