By Miral Sattar (@miralsattar) Google. It’s the black box that no one really knows what goes on in there. But it’s also the largest search engine in the world. When people search on the Web you want to make sure they find you if they “google” your...
I don’t know about you, but I’ve been astonished at how the idea of metadata has broken into popular culture. This is entirely due to the revelations about the U.S. National Security Administration’s widespread electronic surveillance programs. For...
by K.M. Weiland (@KMWeiland) Often it seems like the titles of nonfiction books are almost an afterthought on the part of the author. Say what’s in the book—what else is there? But titles and subtitles are especially powerful elements in your book’s...
In Part 1 of this article that introduces search engine optimization to authors who blog, we looked at the forces at work that make search engine optimization (SEO) so critically important for authors to understand. In Part 2, we put this learning to work, first by...
Search engine optimization (SEO) is a topic that everyone who operates online needs to know something about. Whether you have a blog for your new novel, or you’re trying to build a community of like-minded readers, or you’re attempting to build a business...
