Sandra Beckwith Archives - The Book Designer

What’s Your Author Brand?

Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”

Blogs for Self-Publishers, March 13 – 19, 2020 including Brian Jud, Nate Hoffelder, Tim Grahl, Sandra Beckwith and Cate Baum

Blogs for Self-Publishers, March 6 – 12, 2020 including Anne R. Allen, Lynne Cantwell, Sandra Beckwith, Stephanie Chandler and David Bergsland

by Sandra Beckwith on February 17, 2020 1 Comment

Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.

Blogs for Self-Publishers, January 10 – 16, 2020 including Anne R. Allen, David Gaughran, Tetiana Bak, Kristen Lamb and Sandra Beckwith

Blogs for Self-Publishers, January 3 – 9, 2020 including Dan Wagstaff, Sandra Beckwith, Orna Ross, Joanna Penn, Laurie McLean and Victoria Strauss

If you’re like most of us, one of your favorite options is asking for recommendations from friends and family who share your taste in fiction.

Blogs for Self-Publishers, December 6 – 12, 2019 including Dan Wagstaff, Sandra Beckwith, Dan Brotzel, Martin Cavannagh and Jay Artale

Local retailers, librarians, and reporters may be more open to a new author, but what about collaborating with a wider range of local businesses?