By Nate Hoffelder A mailing list is a great way for you to connect with your readers, but first you have to get them to sign up. That’s where landing pages come in. Landing pages don’t get a lot of attention in author circles but they are a topic of...
When I first started learning about internet marketing, I heard this phrase “landing page” a lot. What’s a landing page anyway? And why would an author need to know about it, whatever it is? I quickly found out that “landing page” can be any web page, on a...
By Casey Demchak When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on website...
