This article series continues in Part 2 and Part 3, make sure to read them all. Suppose you’re an expert on something, anything really. You could be an expert on baking bread, on interior design, or on dog training. You have specific skills and the experience of...
by Bob Baker (@MrBuzzFactor) I’ve been following Bob Baker for several years. Bob is a real pioneer in modern self-publishing, and has been encouraging and training authors—particularly in the music field—for quite a while. Bob has a direct way of...
Picture this: you pick up a book and open it, only to discover that every page is exactly the same, a tall rectangle of text extending close the edge of the page and without interruption. There are no spaces between paragraphs because there are no paragraphs, no...
by Joanna Penn (@TheCreativePenn) This is a guest post from Joanna Penn from TheCreativePenn.com on how you can build multimedia products. I’m really excited to be sharing Joanna’s thoughts here. She has been a pioneer in exploring ways writers can learn...
Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
