by Joel Friedlander | Oct 3, 2011 | Marketing, Self-Publishing
Before I ever got into publishing I somehow decided to become a publisher of old cookbooks. I have no idea where this thought came from, and even less idea why I thought it would be successful. Something about the combination of public domain books and the...
by Joel Friedlander | Apr 4, 2011 | Marketing, Self-Publishing
When I started baking I couldn’t tell the difference between a bundt pan and a burnt pain au chocolat. I was enthusiastic and tried to learn as much as I could as fast as possible. I bought books, watched instructional videos, recorded cooking shows for...
