by Joel Friedlander | Sep 14, 2012 | Marketing, Self-Publishing
A few days ago I got a query from Judith Applebaum, editor of The Independent, the terrific monthly magazine from the IBPA (Independent Book Publishers Association). She is researching an article for a future issue about the way publishers use their websites or blogs....
by Joel Friedlander | Mar 12, 2012 | The Joel Friedlander Archives
I had the good fortune to share a presentation on book design with the very talented book designer Shannon Bodie of Lightbourne Graphics. Shannon took on researching covers to demonstrate why some covers excel while others fall flat. My part was to deal with interior...
by Joel Friedlander | Jan 26, 2012 | Self-Publishing
One of the staples of an author website or blog is the Calendar page. Fans can find out the next stop on your blog tour, where you might be speaking at a live event, or other notable happenings. The problem is, in practice, these Calendar pages rarely get updated....
by Joel Friedlander | Jul 3, 2011 | Self-Publishing, Social Media
Deep in the summer, but the media coverage isn’t the only thing heating up. From big media to small, indie publishing is a hot topic. We start off with an indie’s take on Independence Day, some formatting help, the growth of e-books, advice from a pro, and...
by Joel Friedlander | May 5, 2011 | Self-Publishing
This week the Indepedent Book Publishers Association posted their list of finalists for the 2011 Benjamin Franklin Awards, a keenly-anticipated event throughout the indie publishing world. IBPA is the largest not-for-profit trade association representing independent...