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Start with Your Accordion Mostly Closed

Start with Your Accordion Mostly Closed

by Joel Friedlander | Apr 4, 2019 | Marketing, Writing

By Beth Barany Elevator pitches–not just for marketing… Today, Beth Barany provides us with a different perspective on elevator pitches, those one paragraph synopses we should all be writing for our books, how to write them and how to use them. Lots of...
The Most Important 15 Seconds in the Life of Your Book

The Most Important 15 Seconds in the Life of Your Book

by Joel Friedlander | Dec 12, 2016 | Marketing

By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of...
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