We often talk about the absolute necessity of making our books discoverable to readers. I started writing about discoverability as a key to success in online bookstores in 2011. But what does it really mean? This question most often leads to a discussion about book...
You walk into a bookstore. You don’t know which book you want, you need to look and see what’s available. Bookstores, obviously, know how book buyers use the store. They arrange the books by categories. Novels here, cookbooks in the back, reference works...
Metadata—even the word sounds hard to understand. meta comes from the Greek, and means “above” or “enclosing” Metadata is simply data about data. In other words, metadata is information about your data. You can think of data as being an...
I’ve often wondered what to do on my blog on Saturdays. When I was first getting started I didn’t blog on the weekends. But like all beginning bloggers I was pretty obsessed with my numbers, with the statistics and analytics and metrics and I hated to see...
