By Shelley Sturgeon Here at The Book Designer, we are blessed with amazing contributing writers and, of course, YOU, our wonderful readers! In the January tradition of reviewing the previous year’s accomplishments, today I’d like to invite you to take a...
By David Kudler Or, How to Use Your Ebooks as Your Best Marketing Platform When I first started writing for TheBookDesigner.com, social media were still — for some folks — a new idea. They’re now at the heart of global communication, and more to the point for us as...
By David Kudler I was asked recently what factors affect the price that I give a book. Here are the considerations I take into account when pricing a book: Fixed costs Is the edition print or digital (e- or audiobook)? If it’s print, there are going to be fixed costs...
By David Kudler In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked. Tease and Pay-off Once you’ve hooked them — once you’ve piqued their interest and gotten them...
By David Kudler Great! You’ve gotten a potential reader to visit your book’s product page. Maybe it was your fabulous cover that intrigued them, or the brilliant title, or — hey! — maybe it was your name, you celebrity author you! In any case, it’s now...
