Several months ago I was asked by CreateSpace to develop an article on book marketing for a new resource center they were introducing. It’s called Marketing Central, and it’s a great site for self-publishers. In Marketing Central, (a top-level menu choice...
For some years now many small publishers and self-publishers have been using a very effective strategy for distributing their books. This strategy has been widely written about and imitated. It was pioneered, as far as I know, by Aaron Shepard and Morris Rosenthal,...
One of the reasons I like blogs as a foundation for social media book marketing is that they offer many levels of engagement for visitors, from web surfers to dedicated readers. Engagement is the degree to which blog readers feel connected with you, your content and...
When you are publishing a book, there inevitably comes a moment of truth. This is a moment that you’ve been anticipating, waiting for, excited about. This is a moment of truth for you as both an author and a publisher. The printed proof of your book arrives on...
This week I’m tackling the whole issue of print on demand distribution and how it works. This is one of the most common questions I get asked, and I’ve been wanting to lay this out in a step by step way. Unlike last week’s video, this is more of a...
