In Part 1 of this article that introduces search engine optimization to authors who blog, we looked at the forces at work that make search engine optimization (SEO) so critically important for authors to understand. In Part 2, we put this learning to work, first by...
When independent authors get started publishing a book these days, their projects usually include plans for both print books and eBooks. And that makes a lot of sense. With the growing popularity of E-readers like the Kindle, it’s important to ensure the book...
Sometimes you want a post, sometimes you want a page. It’s not always easy to tell. In the early days of the blog, I only created posts, just trying to fill the needs of readers and my publishing schedule. As I got more comfortable with blogging and creating...
Many authors who are publishing print books these days are also including an eBook in their plans. This makes a lot of sense. As more and more people become users of E-readers, the market for eBooks will continue to grow. And for some kinds of books, the demand for...
Most of us who sell our print books through CreateSpace or other print on demand vendors, and our ebooks through Kindle Direct Publishing or other ebook retailers and distributors, usually focus our marketing online. This make sense. A lot of business and marketing...
