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Your Book Landing Page—Can’t-Miss Headline Writing Secrets (and Mistakes to Avoid)

Your Book Landing Page—Can’t-Miss Headline Writing Secrets (and Mistakes to Avoid)

by Joel Friedlander | Dec 1, 2014 | Guest Posts, Marketing

By Casey Demchak When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on website...

7 Secrets to Writing Persuasive Back Cover Sales Copy

by Joel Friedlander | May 17, 2013 | Cover Design, Marketing, Self-Publishing

By Casey Demchak (@caseydemchak) I met Casey at the recent Author U event in Denver, Colorado. It’s not every day you run into someone whose specialty is back cover copy for your book. This is one of the most important pieces of copy you’ll write, since it...

Why Even a Novelist Should Know How to Write Strong Copy

by Joel Friedlander | Feb 6, 2013 | Guest Posts, Writing

by Dana Sitar (@DanaSitar) Dana Sitar is a freelance writer and the blogger behind the useful writer’s blog DIY Writing. As she says, a DIY writer is “self-defined, self-driven, determined, and willing to try it all.” Right now Dana is introducing...

Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2

by Joel Friedlander | Apr 7, 2011 | Marketing, Self-Publishing

Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
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