By Casey Demchak When I was a kid there were word games where you could read a simple letter—and if you circled every fifth word you would get a secret message of some kind. It was neat. So neat in fact that I developed a similar strategy that works wonders on website...
By Casey Demchak (@caseydemchak) I met Casey at the recent Author U event in Denver, Colorado. It’s not every day you run into someone whose specialty is back cover copy for your book. This is one of the most important pieces of copy you’ll write, since it...
by Dana Sitar (@DanaSitar) Dana Sitar is a freelance writer and the blogger behind the useful writer’s blog DIY Writing. As she says, a DIY writer is “self-defined, self-driven, determined, and willing to try it all.” Right now Dana is introducing...
Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
