by Joel Friedlander | Jun 12, 2013 | Author Blogging 101
How long should a blog post be? I get asked this question all the time, mostly by people who are concerned with “doing it properly.” What can you say in response? Most books and courses on blogging will suggest that 250 to 500 words will do, depending on...
by Joel Friedlander | Nov 12, 2012 | Marketing
If you write nonfiction, you might be surprised at the many benefits of doing live speaking engagements. I’m specifically talking about authors of nonfiction that is instructive, educational or information-based. This isn’t as true for authors of literary...
by Joel Friedlander | May 30, 2012 | Self-Publishing
The call came in the early evening. Something was wrong with the big television in my son’s room. What do I know about TVs? Not much—I’m a book designer, after all—but I went in to have a look anyway. It showed a dot when turned on, but was...
by Joel Friedlander | Apr 22, 2011 | Writing
Guest post by Shelley Hitz I’m glad to have Shelley Hitz of Self-Publishing-Coach.com as a guest today as part of her Podcast Series. Today she’s discussing guest blogging. This is a great subject for anyone trying to establish a presence online. By...
by Joel Friedlander | Apr 7, 2011 | Marketing, Self-Publishing
Yesterday I talked about some of the problems we run into when we use our writing for content marketing. We write in insider jargon, or for other experts, or in abstract language. We forget out perspective is no longer the same as the perspective of the people most...
