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You are here: Home / Archives for content marketing

content marketing

Author Blogging 101: How Long Should Your Blog Posts Be?

by Joel Friedlander on June 12, 2013 46 Comments

How Long Should Your Blog Posts Be? [Author Blogging 101] describes blog posts by Seth Godin, Glen Allsop, and David Vandagriff as case studies

Filed Under: Author Blogging 101 Tagged With: Author Blogging 101, author platform, blog traffic, blogging, content marketing, David Vandagriff, Glen Allsop, Seth Godin

Top 5 Reasons Nonfiction Authors Should Be Speakers, Too

by Joel Friedlander on November 12, 2012 22 Comments

Top 5 Reasons Nonfiction Authors Should Be Speakers, Too explores the benefits that public speaking can have for authors

Filed Under: Marketing Tagged With: author, author platform, book marketing, branding, content marketing, nonfiction authors, presentation, public speaking, self publishing, Top 5

The Future Is Here and It’s On Video (and Audio and Text)

by Joel Friedlander on May 30, 2012 8 Comments

The Future Is Here and It’s On Video (and Audio and Text) examines how nonfiction authors can reach more people by providing their content in multiple forms

Filed Under: Self-Publishing, Training Tagged With: audio, content marketing, multimedia, nonfiction, publish a book, self publishing, the Self-Publishing Roadmap, video

Guest Blogging Success Podcast Series: Personalizing your Guest Blogging Strategy

by Joel Friedlander on April 22, 2011 1 Comment

Guest Blogging Success Podcast Series: Personalizing your Guest Blogging Strategy by Shelley Hitz

Filed Under: Guest Posts Tagged With: author blogging, book marketing, content marketing, guest blogging, guest blogging success, Shelley Hitz

Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2

by Joel Friedlander on April 7, 2011 1 Comment

Find Your Avatar: the Secret to Copy that Connects With Readers, Part 2 continues the discussion of ways to write for readers in a way that allows connection

Filed Under: Marketing, Self-Publishing Tagged With: A Self-Publisher's Companion, blogging, content marketing, copywriting, direct marketing, internet marketing, product development

Find Your Avatar: the Secret to Copy that Connects With Readers

by Joel Friedlander on April 6, 2011 7 Comments

There are lots of reasons your copy doesn’t connect with your readers and sell more books, but many can be solved by using an avatar, part 1 of 2

Filed Under: Marketing, Self-Publishing, Social Media Tagged With: avatar, book marketing, content creation, content marketing, self publishing

The Learning Sequence and Why It Matters to Nonfiction Authors

by Joel Friedlander on April 4, 2011 7 Comments

The Learning Sequence and Why It Matters to Nonfiction Authors who need to sell the majority of their instructional material to newcomers to any field

Filed Under: Marketing, Self-Publishing, Training Tagged With: book marketing, content marketing, information marketing, newbie, nonfiction authors, teaching sells

Author Blogging: Guest Posting and an Invitation

by Joel Friedlander on March 21, 2011 46 Comments

Author Blogging: Guest Posting and an Invitation. I welcome guest writers, but that doesn’t mean I don’t have guidelines. Here they are.

Filed Under: Marketing, Social Media, Writing Tagged With: blogging, chris garrett, content marketing, guest blogging, original content, self publishing, viperchill

Indie Publishing: The Problem With Book Distribution

by Joel Friedlander on February 16, 2011 17 Comments

Indie Publishing: The Problem With Book Distribution and why successful self-publishers use digital delivery and social media marketing.

Filed Under: Book Production, Marketing, Self-Publishing Tagged With: blogging, book distribution, book publishing, content marketing, indie author, indie publishing, self publishing, self-publish a book

Three Keys to Successful Author Blogging

by Joel Friedlander on February 15, 2011 31 Comments

Three Keys to Successful Author Blogging: keeping content focused, having patience and caring for readers, collaborating with other bloggers in your network

Filed Under: Social Media Tagged With: author blogging, blogs, content focus, content marketing, self publishing, social media marketing

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"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
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