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Book Layouts and Page Margins: Everything You Need to Know

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How to Choose the Best Method for Publishing Your Book

by Joel Friedlander | Dec 23, 2011 | Self-Publishing

By Michael J. Dowling with Carol White I met Michael J. Dowling through the blog and his very useful newsletter for authors. A ghostwriter and editor, Michael was formerly the president of a publishing company, the author of three books of his own, and an accomplished...

Carol White: The Recipe for Business Disaster Turns to Gold

by Joel Friedlander | Dec 27, 2010 | Self-Publishing

Today’s article is from Guest Carol White. I met Carol at a presentation she gave on book marketing to BAIPA last year, and asked her to tell the story of how she got involved in self-publishing. Here it is. “Believe it can happen and work to make it...

Self-Publishers Start Here: Marketing Your Book

by Joel Friedlander | Sep 6, 2010 | Marketing, Self-Publishing, Social Media

In my recent blog redesign I added the “Start Here” categories on the left sidebar to make it easier to find articles with basic information about self-publishing. Each introduces a stage on the journey to publication with links from the archives of...

The New Marketing: Carol White at BAIPA

by Joel Friedlander | Feb 15, 2010 | Marketing, Self-Publishing

Our speaker at the Saturday meeting of the Bay Area Independent Publishers Association was Carol White, of Carol White, Marketing Maven. Carol wrote a presentation specifically for BAIPA, about challenges and opportunities in marketing self-published books. The...

Off to the BAIPA Meeting, and a Jolt to Your Creativity

by Joel Friedlander | Feb 13, 2010 | Self-Publishing, Writing

Saturday morning is the monthly meeting of the Bay Area Independent Publishers Association, and I’ll be there as usual checking in with the other independent publishers, aspiring authors, self-publishers, publishing services operators and assorted interested...

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