by Joel Friedlander | Oct 9, 2010 | Marketing, Writing
The year would was 1992. We’re standing at the ABA (Now Book Expo America) in Anaheim, California. The Convention Center is directly across the street from the main entrance to Disneyland. All the streets are super wide to accommodate the endless rivers of...
by Joel Friedlander | Oct 8, 2010 | The Joel Friedlander Archives
Did you see the story the other day about Jonathan Franzen, the novelist whose latest book, Freedom, has made quite a splash? Franzen was off to England to promote the release of the book there, when there was a glitch. As reported in the Telegraph UK, Book firm...
by Joel Friedlander | Aug 17, 2010 | The Joel Friedlander Archives
There are different kinds of self-publishers, maybe as many different kinds as there are people publishing their own books. But there’s one type of self-publisher that I would call folk-art publishers. What I mean is that folk artists are primitives in the sense...
by Joel Friedlander | Jun 22, 2010 | Marketing, Self-Publishing
It’s essential for self-publishers to come to grips with the way that discounts are handled in retail publishing. If you plan to publish a book that will be sold within the retail book distribution system you’ll need to understand how discounts work. Even...
by Joel Friedlander | Jun 1, 2010 | Book Design, Book Production
Everywhere you turn people are talking about ebooks and the future of book publishing. My explorations of the iPad have landed me in the iBooks app for long periods of time, and deep in Stanza on my iPhone, Calibre on my Mac, and Kindles on the various Kindle reader...
