By Amy Collins What we did We ignored the many display and co-op opportunities available at bookstores. Too many times, authors will attempt to get their books into bookstores and onto the shelves of retailers and give up as soon as they receive their first “no...
There are a lot of book marketing myths out there, some of which are more outlandish than others. When I was in college, one of the girls in my dorm terrified us with the “true” story of “The Hook,” a killer with a hook for a hand who attacked a couple in a parked...
By Amy Collins This month has been all about working with authors to help them focus on their markets and really find their readers. If you are having trouble finding your market or connecting with your readers, may I suggest you join us in this month’s DO THIS NOT...
One of the most common posts in the self-publishing and book marketing group I co-moderate on Facebook is some variation of this: “I just wrote my first book and I’m so excited! What do I need to do now to get it published? Can anyone tell me? I really want this to be...
By Judith Briles Authors often don’t want to hear what works to sell books. John Kremer, marketing expert, often responds when an author asks, How long should I market my book? with How long do you want book sales? If you want books sales, doing repeatedly what...
